Artificial intelligence is changing higher education—but thoughtful innovation requires more than simply adding the latest technology.

In this episode of The Hawkes Edge, host Valerie Kramer Bahl sits down with Hawkes Learning's Chief Product Officer for a behind-the-scenes look at how products are thoughtfully designed to support instructors and empower student success. Together, they explore the philosophy that guides every product decision at Hawkes—from listening to customer feedback and identifying meaningful challenges to determining when AI is the right solution... and when it isn't.

Whether discussing responsible AI, product strategy, or the future of educational technology, this conversation highlights a simple but powerful idea: great learning tools aren't built to chase trends—they're built with purpose.